The 15 Famous Logos with a Hidden Meaning That We Never Even Noticed
It turns out that some of the most well-known logos in the world
were purposefully designed to indicate something much more than simple
beauty. In fact, it seems that in some cases, every line, curve and
colour has meaning behind it.
Here are 15 famous logos with hidden meanings that we never noticed before. Fascinating!
Hyundai
Many are inclined to think that the logo of the South Korean
conglomerate Hyundai is simply the first letter of its name. But
in actual fact, the letter ’Н’ symbolises two people (a client and
a representative of the company) shaking hands.
Adidas
The name Adidas is derived from that of its founder, Adolf
Dassler. The company’s logo has changed over time, but it’s always
included three stripes. The current configuration is three stripes
at an angle which together form a triangle. This symbolises a mountain,
which in turn represents the challenges which all sportsmen have
to overcome.
Apple
Rob Yanov, the designer who came up with the world-famous Apple
company logo, has explained how he came up with the idea: ’I bought
a whole bag of apples, placed them in a bowl, and spent time drawing
them for a week, trying to break the image down into something simple.
Taking a bite out of an apple was part of the experiment, and completely
by coincidence I realised that ’bite’ sounded exactly the same as the
computer term ’byte’.
Sony Vaio
The first two letters of the logo of Sony Vaio make up a wave
symbolising an analogue symbol, whereas the last two are similar to the
numbers 1 and 0 — that is, symbols of a digital signal.
Amazon
At first glance, Amazon’s logo appears to be nothing special. But
it was designed with the philosophy of the company in mind. The orange
arrow is similar to a smile, and the company wants its customers
to be satisfied. The arrow is also stretched between the letters ’A’ and
’Z’, in a hint that the company sells absolutely every product
imaginable (’from A to Z’).
Baskin Robbins
The pink-coloured parts of the "BR" section of the logo make
up the number 31, which is how many different flavours of ice cream
Baskin Robbins used to famously sell.
Toyota
Many people have compared the logo of the Japanese car-producer
Toyota to the image of a cowboy wearing a stereotypical hat. But
in actual fact it represents a stylised image of the eye of a needle
with a thread passed through it. This is a hint at the company’s past,
which used to produce weaving machines. However, the individual parts
of the logo also spell out the letters of the company’s name.
Continental
Continental, a famous producer of car tyres, has a logo in which the first two letters depict the wheel of an automobile wheel.
Formula 1
If you look carefully at the white space between the letter ’F’
and the red stripes in the Formula 1 logo, you can see the number 1. The
red stripes of the logo are also meant to be a graphical representation
of the speed achieved by Formula 1 cars.
Pinterest
The logo of the popular internet site Pinterest, which people use
to collect images they like from across net and ’pin’ them to their
online notice board, has the image of a pin hidden in the letter P.
Beats
Beats, a producer of audio equipment based in the USA, uses
a logo in which the letter ’B’ looks like a person wearing headphones.
Toblerone
Toblerone, the famous chocolate company based in Bern,
Switzerland, includes a silhouette of a bear in its logo, on account
of the fact that Bern is sometimes called a city of bears.
BMW
It is often believed that the central part of the logo of BMW
symbolises the rotating blades of an airplane in line with the company’s
early history of aviation technology, it is in fact simply a part
of the Bavarian flag, the area of Germany where the company originated.
LG
The logo of the South Korean electronics company LG is a stylised
image of a person’s face. According to the company, this represents its
aspiration to maintain ordinary, human relations with its customers.
Evernote
Elephants are known for having impressive memories, including
their ability to remember both faces and events. It’s for this reason
that Evernote, a note-taking application, uses the animal as part of its
logo. The corner of the elephant’s ear, moreover, is folded over —
in the same way that people often fold the corner of a page in a book
to make note of what point they’d read up to.
Coca-Cola
In the world-famous logo of the Coca-Cola Company, in the space
between the letters ’O’ and ’L’, one can clearly see the Danish flag.
Purely a coincidence, the company has nevertheless used this as part
of it’s marketing campaigns in the Scandinavian country.
